How to Target Your Audience Better with EDDM Marketing?
When it comes to effective ways of promoting your business locally, spreading brand awareness, getting new customers and boost sales, there is hardly any alternative to EDDM marketing. This is a time-tested way to get more audience and save bucks at the same time. But the success of the EDDM endeavor depends on how well you are targeting your audience.
Targeting Audience for USPS Every Door Direct Mail
As a business owner, you surely want to make smart decisions so that you don’t have to spend a lot of money and you can target the right people for your marketing. For that, you need to make sure that you are going for the right target audience. Read the following points to know how USPS every door direct mail marketing strategy can work with better targeting.
- Geographical Targeting
As at Hamilton Marketing, we keep saying that direct mail is amazingly suited for the local audience. Now, using that in your favor will need you to target your audience geographically. For example, you are a new café owner. You need to target the audience in a radius of five miles or just 10-minute drive.
- Demographic Filter
For some businesses, getting only the geographical target is not enough. You need to be more specific. And that is why you need to go by the demographics. For example, if you are a real estate developer coming up with a new family housing project. So, instead of dropping postcards at every doorstep in a 5-mile radius area, only target the ones that might be your potential buyers, families with kids, newly married couples, people in the thirties, as they tend to invest in property more.
- Data Mining
You are living in the digital era. Even though you are going for postcard mailing services, you can use the data found by the analysis of your digital team. As a brand, you obviously have a customer profile. Find out about the local customers who have more potential to engage, and then distribute your EDDM products.
When you are looking for a company offering online printing California, come to us at Hamilton Marketing. We specialize in EDDM and offer the lowest postal rates. For more details, dial 805.522.5121 now.