Email and Mail Campaign
Target: San Diego, Los Angeles and Fresno area homeowners
Tactics: Targeted and Saturation direct mail, targeted prospect email, house file emails, mobile friendly landing pages, QR Codes
Services Provided: Creative design and copy for direct mail postcards and emails, printing, email deployment and tracking, creation of mobile-friendly landing pages, list management, donor analytics, initializing website and SEO/SEM services
Effectiveness: Reduced monthly direct marketing spend by over 60% and increased the number of donations 15%