Want New Customers Every Week? Try an EDDM Mail Campaign Today
The thought of creating a direct mail campaign might feel like a daunting task, However Hamilton Marketing makes it very easy. With over 40 years of direct mail and printing experience, we can help with the design, printing, mailing list selection, mailing and postal preparation. A newer product from the United States Postal Service is EDDM (Every Door Direct Mail). It is a great direct mail product for local marketing efforts, and it does not require the purchase of a mailing list. The customer chooses the zip codes and carrier routes they want to target based on the household count, average income and age range.
How to Get New Customers Every Week with an EDDM Campaign?
Any local service-based companies such as pet groomers, landscapers, massage therapists, hairstylists, mechanics, carpet cleaners, and personal trainers etc., can successfully use USPS Every Door Direct Mail marketing to earn new customers every week. We believe that the route to success here is planning. At Hamilton Marketing, we first understand client requirements, then design promotional materials, create a list of zip codes or neighborhoods where every door direct mail is likely to be effective and then start mailing.
Hamilton Marketing uses up-to-date mail processing software that allows us to target customer requested analytics in specific zip codes and carrier routes, helping us save your money on postage and increases the chances of success. We also use postal logistics to help reduce postage costs and USPS delivery times.
Generally, the response rate of an EDDM marketing campaign is between one and four percent. Our experience and research show us that even if half respond to the mail piece, they are most likely to become customers. We use this formula to estimate how many mails to send and only then do we go for direct mail postcard printing.
For example, if we send 5000 postcards and expect only a 2% response, then we are looking at 100 respondents. Even if half turn into customers, that is 50 new customers for you!
At Hamilton Marketing, we not only specialize in EDDM but also other types of customized printing and direct mail services. Call today and receive a free consultation from our experts today. Dial 805.522.5121.