Direct Mail Program
Hamilton was asked to develop a nationwide direct mail program in which communities in California and Minnesota would simultaneously receive their mail piece while maintain brand integrity. In addition to brand integrity, the program also saved money as we produced both pieces in one location and reduced their postage budget by using USPS postal logistics to mail near the destinations. Our proprietary USPS postal logistics system also helped to ensure accurate delivery time.
Target: Residents in San Francisco Bay area and communities surrounding St. Cloud, Minnesota
Tactics: The program we developed maintained brand integrity, saved money as we produced both pieces in one location and reduced their postage budget by using USPS postal logistics to mail near the destinations and helped to ensure accurate delivery time.
Services Provided: Project Management, Design, Printing, Direct Mail, Database Management, Postal Logistics
Effectiveness: The client experienced a net savings of 30%, complete brand integrity and for the life of the campaign we had over 97% on time rating.