Worried About Increased USPS Rate? Read How You Can Manage the Cost
When businesses come to us at Hamilton Marketing, we always suggest that they go for EDDM marketing. Being a reputed agency and offering affordable printing services for more than forty years, we are a highly reliable authority to guide the new business owners. So, when they ask for our pick, we straight vote for EDDM. Affordable, effective and fast, this is the best way to reach the audience. But you need to know that we depend on the postal cost of USPS for EDDM.
USPS Price Increase and USPS Every Door Direct Mail
The USPS has increased the postal charges, effective from 29th August, 2021. With all the businesses having a critical time as they try to revive from the damage that the pandemic has caused, this increase in cost is not an easy thing. Moreover, this happened just in 9 months from the annual postal rate increase in January. The increased rate is a part of the post office’s 10-year plan for financial sustainability and service excellence.
So, if you are panicking and wondering how you can manage the price of your USPS every door direct mail marketing, don’t worry. We offer the most reasonable charges. In the following points, we have some tips for you that can soften the impact:
- Work on Your Data
We have always stressed using data for USPS direct mail services. In our previous blogs, we have told you how to target your audience with the use of data. Now, it is time to use that data more wisely. Don’t waste your money by blind targeting around the whole area. Dig deeper, find out more information about your target audience and send the mailers only to the targeted houses.
- Get USPS Promotional Discounts
As direct mails are becoming more updated, USPS offers various discounts and to date, there are four discounts still available,
- Emerging and Advanced Technology (registration & promotion through 12/31/2021)
- Personalized Color Transpromo (registration & promotion through 12/31/2021)
- Mobile Shopping (registration & promotion through 12/31/2021)
- Informed Delivery (registration & promotion through 12/31/2021)
For affordable rates, avail these discounts.
- Go for Bigger Postcards
Instead of sending out more than one postcard in a month, go for bigger postcards. It will contain more content and relevant information about your brand. Choose a bigger size or two folds mailers.
For more information on every door direct mail, visit Hamilton Marketing today or dial 805.522.5121 now.