Email and Mail Campaign

Donor Acquisition and Management

Target: San Diego, Los Angeles and Fresno area homeowners

Tactics: Targeted and Saturation direct mail, targeted prospect email, house file emails, mobile friendly landing pages, QR Codes

Services Provided: Creative design and copy for direct mail postcards and emails, printing, email deployment and tracking, creation of mobile-friendly landing pages, list management, donor analytics, initializing website and SEO/SEM services

Effectiveness: Reduced monthly direct marketing spend by over 60% and increased the number of donations 15%