Thinking Outside the Box
Hamilton was asked to integrate sound into an upcoming direct mail project
Target: Hospital Administrators in the United States and Canada
Tactics: After extensive research Hamilton found a domestic manufacturer of the sound chip that met our production requirements and modified the artwork to accommodate the sound chip. Hamilton also had to create the rest of the marketing package so that it would survive the mail stream and maximize the intended advertising goal.
Services Provided: Research, Production design, Printing, Die-cutting, Mailing, Fulfillment, International mail, Integrated sound technology
Effectiveness: The campaign was a success, not only was it visually appealing but the client received many sales inquiries.