Metro PCS

Direct Mail Campaign

Targeted marketing efforts to promote cell phone service to Los Angeles Area

Targets: Hispanic block groups in Los Angeles

Tactic: MetroPCS has used both saturated direct mail and flyer/door hanger distribution to reach prospects and targeted direct mail to reach current and former customers

Services Provided: Creative, Printing of Postcards, Flyers and Door Hangers, Direct Mail, Database Management

Effectiveness: The client continues using these tactics and has sustained response 3-4% for over 2 years period